ESPN - Disney Advertising

ESPN continues to live up to our mission of serving sports fans, anytime, anywhere. As the go-to destination for unmissable moments, big wins, unbelievable upsets, the best in storytelling and intense community fandom, ESPN is where history is made and where brands break through with the power of sports.

The #1 most
trusted brand in
Sports Media

ESPN reaches 175 million people
each month across linear and
digital properties

#1 Digital
Platform
in Sports

6.3B minutes spent each month
on ESPN digital

When it comes to sports, we know our audience.

Our newly released Generation Stream Sports Edition explores the new generation of sports TV viewers to understand their behaviors and motivations, and to uncover trends that inform the future of sports, fanship, and consumption.

A Sports Portfolio Serving Every Fan’s Passion

The Power of Live Sports

Studio Shows Fans Connect with Every Day

Unrivaled Storytelling & Specials

Unrivaled Coverage of Women’s Sports

One of the fastest growing sectors in sports, with female athletes captivating more fans than ever before.

A Rapidly Growing Audience

Women’s sports viewing on ESPN has grown 26% to over 72 million viewers. And here’s something of a myth buster: Both men and women are watching women’s sports. Because great competitors draw passionate fans, period.

12,600+

Total live events & 26,000+ live event hours across ABC, ESPN, ESPN2, ESPNU, ESPN+ and ESPN3

53% / 47%

Both men (53%) and women (47%) are tuning in to women’s sports

40%

of programming on ESPN+ is now dedicated to women’s sports

Commitment to a deep breadth and depth of programming

Across the Disney universe, we are building on the incredible momentum with more live programming, more championships, more sports and more storytelling than ever before.

Expanded WNBA postseason

More coverage of college soccer, gymnastics, lacrosse, field hockey, cross country, and softball than ever before

The newly created W Studios will tell the compelling stories of women’s sports beyond the field and live games

15 NCAA Women’s Championships

Unlock the Power of Live Sports with Disney's Programmatic

Disney’s Programmatic offers advertisers flexibility, choice, and control, with massive scale – and the opportunity to align with the best in live-sports and game-changing moments.

Access Disney’s extensive and growing portfolio of live sports and streaming rights

Set flexible frequency caps to align with unpredictable live sports moments

Maintain fluid budgets, to make sports a mainstay in your media strategy

Tap into our proprietary Disney Select data to connect with sports fans across the portfolio

Leverage the power of live sports and bring your message to fans as they’re on the edge of their seats. Learn more about driving performance-led results with our Programmatic Playbook

Leading the Social Conversation

Align your brand with ESPN, and tap into one of the most engaged communities in the digital ecosystem that generates 430 million impressions per day.

Top 3

brand on TikTok
(not just in sports…overall!)

Social Network in Video views

Access to ESPN’s deep bench of talent
(think of them as social influencers)

Partner with Disney CreativeWorks to create custom branded content

Come Follow Us

Sources: ListenFirst, 10/1/20-9/30/21, LF//TV Universe, Networks Only, Engagements based on FB/TW/IG, Video Views based on FB/TW;Nielsen Media Impact Research, C3, P18-49, FY21; GAM FY21; comScore media metrix multi platform, Desktop 2+ / Mobile 13+ through September 2021; NMI, Oct 2020 – Sept 2021 Monthly Average, Total Universe, A18+ L7; Nielsen Media Research, ESPN nets + ESPN on ABC, L+SD, 1-minute qualifier, women’s coded sports; Internal ESPN data – Linear plus pass-thru streaming, captured via Nielsen internal ESPN data

The #1 most
trusted brand in
Sports Media

#1 Digital
Platform
in Sports

When it comes to sports, we know our audience.