Strategic Pillars








Stories are better when the storytellers represent the vast experiences of the people who will hear them. At Disney we have the opportunity and the responsibility to create authentic, unforgettable stories, experiences and products that capture the imagination of generations of people around the world. We are committed to doing that in a way that counts everybody in.


Disney Channels

For ninety years, Disney has been a global leader in entertainment; delivering storytelling and magical characters that reflect unique values, touch the hearts of fans around the world, and inspires audiences to live each and every day with an extra dose of Pixie Dust. Each day this comes to life on Disney Channels around the world.

Disney Channel

Friend to the End

Disney Channel gets ME and it gets TO me through storytelling that is surprising, honest and funny.

Core Audience: Girls 6-11 & Families

Disney JR

The Magical Spark

Disney Junior brings to life magical storytelling that makes me feel something in my heart, featuring characters I love.

Core Audience: Kids 2-7 & Parents

Disney XD

The Trailblazer

Disney XD energizes me through unexpected, comic, and adventure-filled storytelling that shows me the extraordinary.

Core Audience: Kids 6-11


The Go-To Kids App

DisneyNOW is the digital home for all things Disney Channel, Disney Junior, Disney XD where audiences can watch their favorite series’, movies, clips, play Disney-themed games, and more!

Core Audience: Kids 2-14 & Families


Disney Digital

The social destination for all things Disney and its mission is to create high-quality, social-first content for Gen Z and Millennial audiences. Disney Digital is a hub for sharing and celebrating the beloved stories and characters of Disney that are appreciated by current and new generations and reimagined for the social platforms they know best.

Editorial Voices

Disney on social is a source of everyday magic, inspiring fans of all ages, from Gen-Z to millennials and adults. Our voices feature social, platform-tailored content that highlights the legacy of our beloved films and characters. Disney creates and highlights content that people can’t access anywhere else but Disney.

From Elsa to Maleficent, and Nemo to Elastigirl, Disney Digital is the social home of beloved films, franchises and characters that people think of when they hear “Disney”. It gives a voice to the classic and new Disney brands and characters and provide our fans a place to interact with their favorites, daily.

Influencer Marketing Hub

Disney Digital executes full service influencer marketing campaigns for brands. With direct access to top influencer talent across a variety of passions/interests, genres, and social platforms, we customize the influencer solution to best meet our client needs. We reach and engage influencers fans and followers with branded content that resonates and speaks directly to them.

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