Innovation & ImaginationRoad to the Upfront

A Message from Disney Ad Sales President, Rita Ferro

Industry Partners,

Over the last four years, we at Disney Ad Sales have worked tenaciously to unify eight networks and ad-supported platforms. Moving towards this year’s Upfront, we are excited to share Disney’s new unified platform, bringing together the power of imagination and innovation.

As we build an innovative and integrated future that only Disney can deliver, we remain steadfast in our goal to provide advertisers insights-led, one-stop-shop solutions that leverage the breadth of Disney’s portfolio, create culture and drive businesses. To that end, we have created a future-forward vision that reinforces our commitment to strategically serving our clients and delivering an engaged audience of over 202MM consumers.

We look forward to seeing you on the Road to the Upfront at our three previously announced events:

Disney Platform Tech Showcase (February 23rd): We highlighted our investments in innovation and unveiled our strategic solutions around data-driven precision, measurement, premium ad experiences and frictionless transactions for marketers. Read our recap blog post today!

Watch the Replay

Content Development Event (March 23rd): Disney is rooted in a rich legacy of iconic and engaging storytelling, and we will unveil our original content development slate for 2021-22. Our creators will share the exciting new stories they plan to tell to engage audiences on all screens.

Upfront Event (May 18th): And finally, we will put Disney’s entire portfolio centerstage in one presentation. We will share how we capture the hearts and minds of millions of fans every day by bringing to life world-class storytelling across all brands, screens and experiences.

Rita Ferro

President, Disney Advertising Sales

Dear Advertising Community,

An Industry Letter for Diversity, Equity, and Inclusion together with:

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Disney continues to build its legacy with imagination at its core.

Imagineers build worlds, writers craft universally meaningful stories, and artists and film-makers create characters we know and love. Disney Ad Sales connects this house of beloved brands to the world, offering limitless possibilities and solutions rooted in imagination.

We have a bold new vision for the future…to unlock the power of the portfolio to drive the outcomes that matter most to our partners.

Rita Ferro

President, Disney Advertising Sales

THE PLACE FOR PREMIUM DIGITAL VIDEO

A Leader In Premium Content, Audiences and Engagement

Source: comScore Video Metrix Multiplatform, June – September 2020, Monthly Averages, TWDC/Hulu Custom Entity.

THE PLACE FOR PREMIUM DIGITAL VIDEO

A Leader In Premium Content, Audiences and Engagement

Source: comScore Video Metrix Multiplatform, June – September 2020, Monthly Averages, TWDC/Hulu Custom Entity.

THE
WALT DISNEY
COMPANY

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